LUNAIRE

One customer, nine photographs

Eight weeks, photographed by the woman in them

She took every one of these herself, in the same window, in the same seat, on her own phone. Nothing has been retouched and nothing has been left out.

All nine, in order

Not the first and the last. All of them, the same size, in the order she took them.

The same customer photographed at week 0.
Week 0
The same customer photographed at week 1.
Week 1
The same customer photographed at week 2.
Week 2
The same customer photographed at week 3.
Week 3
The same customer photographed at week 4.
Week 4
The same customer photographed at week 5.
Week 5
The same customer photographed at week 6.
Week 6
The same customer photographed at week 7.
Week 7
The same customer photographed at week 8.
Week 8

Why all nine and not the first and the last

A pair of photographs is the easiest thing in this industry to fake and the hardest thing to check. Two frames can differ by lighting, by angle, by the eight weeks, or by none of those, and you have no way to tell which.

Nine is harder to arrange and easier to read. If something is only happening in the last frame, the seven in between will say so. If the light moves around, you will see it move. The middle is the part that answers the question you have, which is whether anything happened gradually or whether one good photograph happened once.

We show the first and the last together elsewhere, on the page that sells the routine. This page is the whole set, without the argument on top of it.

What is true about these photographs

What we know, and stand behind

  • One customer. All nine frames are the same person.
  • She took them herself, on her own phone.
  • Same window, same seat, every time.
  • Nothing retouched, smoothed, filtered or blurred. What was uploaded is what is on this page.
  • The first frame and the last frame are eight weeks apart.
  • She was using the four steps we sell, and she has given permission for these to be shown.

What we have not published, and will not invent

  • Her name, her age and where she lives. She is not a spokesperson and we are not going to turn her into one.
  • A quote. She has not given us one, so this page carries none.
  • The exact date of each individual frame. We have the eight weeks end to end and we have the order.
  • What she noticed in any particular week. Nobody asked her, so nobody knows, and writing it would be fiction.
  • Any measurement. No instrument was used. These are photographs.

How to look at it

Take one thing and follow it across all nine. Most people pick the area under the eyes, or the way light falls across a cheekbone, or the line from the corner of the mouth. Following one feature is far more informative than looking at nine faces in a row and waiting to feel something.

Then look at what moves for reasons that are not the routine. Her expression changes. The light is not identical every week. Time of day is not recorded. Those are the ordinary problems with photographing your own face once a week, and knowing they are there is part of reading the set honestly.

What this is not

It is not a study. It is one person, photographing herself, with no control and no comparison. A single case cannot show that something works, and we are not going to write a sentence here that pretends otherwise.

It is not typical, because there is no typical to compare it to. We have not run a trial and we are not going to quote you a percentage taken from somebody else's.

It is not a promise about your face. The most this page can honestly be is the answer to one question: does this brand have a real customer who did the eight weeks and photographed it. Yes, and here she is.

The one thing worth taking from it

Look at week one, two and three. Then look at week four.

Whatever you make of the change, the shape of it is the useful part: the early weeks are flat. That is the stretch where most routines get abandoned, by women who conclude that nothing works for them. It is not a failure and it is not you. It is what the first three weeks of any routine look like, and it is the single most useful thing anyone can tell you before you start one.

The four steps she was using

A capsule with breakfast, two serums and a moisturizer. About a minute at the sink, sold as one routine instead of four separate decisions.

See the Renewal Ritual

$91 for the first month, $119 a month after. Cancel any time. 60 days from the day it arrives to decide.

Published by Lunaire, which sells the products the customer in these photographs was using. The photographs are hers, used with her permission, and are not retouched. One person's experience is not evidence that a product works and is not a prediction of anyone else's result. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.